This is a brilliant video about what motivates knowledge workers. I had seen it before but posting it here for future reference. 🙂
It talks about the importance of Autonomy, Challenge and Mastery as motivational factors for knowledge workers. The specific reference to Atlassian (Australian software company) is fascinating since I think they make great software such as JIRA and Crucible. I’m sure there is a lot to learn from how they work and (more importantly) INNOVATE!