Management, Strategy, Technology

What’s the Chorus of your Product?


After listening to a song you like what part of the song plays over and over in your head?

What part of the song do you keep on singing in the car to work or in the shower?

What part of the song do you hum to your friends when telling them how great it is?

It’s the Chorus!

The chorus of a song gives it a unique identity. It is the most important ‘feature’ that makes it different from other songs. It’s USP.

So what can the software industry learn from the music industry?

Let’s first have a look at this fascinating video (starts at 0:15) of how Sia comes up with a new song. (in fact it is the inspiration behind this blog post)

The cool thing to note here is how she mainly focuses on identifying the chorus and getting it to sound awesome, even without any lyrics.

So if you are building a consumer (or even enterprise) software product make sure you identify it’s Chorus, the feature that makes it unique. Then focus most of your effort and resources on it to make your users fall in love with it and talk about it with other potential users.

It’s amazing how we can stimulate product strategy in our own industry by looking at other almost unrelated industries. The key is not to isolate your knowledge to within your industry alone but widen it to other industries and try to draw parallels that will help with your own strategy.

 

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Strategy, Technology

‘Time to Value’ should be the new ‘Time to Market’


stopwatch-259376_960_720

It’s fascinating how the software industry has built and leveraged technologies that could deliver software products of good quality at amazing speed.

The key technologies (in my opinion) that enables such speed are:

Cloud – Fast and Reliable distribution channel for software.

Microservices – Smaller units of software that can be developed and deployed independently and ‘quickly’  by two-pizza teams

Containers (e.g. Docker) – Making sure that the software (primarily microservices) have a reliable and consistent environment to execute.

Software vendors should now focus on how fast their customers can start extracting actual value from software instead of how fast they can get their software products to market.

Time to Value should be the new Time to Market!

Management, Strategy, Technology

The biggest challenge for “traditional” software vendors moving to a SaaS model is not technical


cloud-computing-defined
Image Credit: http://www.webopedia.com

Cloud Computing is probably the longest surviving buzzword in the IT industry for the past decade or more. From a software buyer’s point of view the important decision of going for a “Cloud Solution”  is based on economics, more specifically the CapEx vs. OpEx trade-off. The pay-as-you-go nature of cloud computing is perhaps the most important economic feature for customers.

Cloud computing has three well known service models  IaaS, Paas and SaaS. Out of these, Software as-a Service (SaaS) is perhaps the most convenient model of acquiring IT for operating a business.  The huge success of enterprise SaaS vendors such as Salesforce and more recently Workday is evidence that many enterprise customers are moving towards SaaS for software “procurement”.

These new kids on the block have prompted the “brick and mortar” software vendors that follow the old model of building software, burning it on a CD and shipping it to their customers for on-premise installation to follow suit. These vendors are now making their software more architecturally and technically cloud friendly. What this usually means is that the software is now runnable on cloud infrastructure (IaaS) like Amazon AWS or Microsoft Azure.

Now building software that is more cloud friendly is one thing, but actually moving towards a true pay-as-you-go SaaS delivery model is a whole new ballgame for the traditional vendors.

I think the biggest challenge for existing non-SaaS vendors is not technical but its rather about overhauling their business/financial model. When moving to SaaS, the customers who used to pay all the license fees upfront will now be using a subscription payment model. This means the financials (such as cash flow) of the company need to be looked at from a different angle. It may also affect how sales and marketing approach their roles since customer LTV (Life Time Value) is now a bigger concern.

Possible ways to overcome this challenge would be to partner with (or even merge/acquire) another cloud company and piggyback on their business model for SaaS delivery. But when choosing a cloud partner it would probably be a good thing to avoid another SaaS provider and instead select an IaaS or PaaS provider to avoid market share erosion due to conflicting products.

Another way to address this challenge would be to setup a separate business unit for the cloud SaaS business. This would enable all new customers to be directly part of the SaaS business unit while existing customers are gradually migrated.

Architecture, General

Architects are trade-off evaluators


Most software problems have a finite set of solutions to choose from. An important role of an architect is to understand the trade-offs of each solution and decide on the best solution for the given business case.

appliance_repair
Image credit: xkcd.com

For example, one solution to a given problem could be less performant but may result in a clean and maintainable codebase. The job of the software architect in this situation would be to determine whether performance or maintainability is the most important aspect for the problem at hand. The compromise reached should always be in the best interest of the software product.

It is important to document the reason for picking a particular solution along with it’s trade-offs for future reference. Software people are notoriously forgetful of their design decisions after a few days 🙂

As the saying goes, there are are many ways to skin a cat, the architect should find the best way to do it given the resources while achieving the end goal.

General, Management

Product Passion


The most amazing thing to me about this video is not the awesome rocket technology or the brilliance of Elon Musk but the crazy passion shown by the SpaceX employees (including Musk) towards the success of the PRODUCT!


Product passion is a result of product focus. You don’t have to be Musk or SpaceX to have crazy passion for your product, you just need the culture and mindset from top to bottom.
Finally product passion fuels employee engagement and then everything else becomes secondary!
General, Subversion, Technology, Version Control Systems

Subversion Revert with Externals


Disclaimer: I know Git rocks, but people still use Subversion 🙂 !

Let’s say you have a Subversion checkout containing externals. Now you’ve made changes in many places within the folder structure and you want to get back to the original clean state.

So your typical approach would be to go to the top directory of the working copy and do a recursive revert using:

svn revert -R .

But unfortunately nothing happens! The reason is that the working copy is made up of sub folders containing externals and in order to revert them you need to go into each sub directory and then issue the svn revert command. This can be cumbersome if you have a working copy containing many subfolders corresponding to externals.

Well the solution is pretty simple if you have a bash shell (Windows users will require Cygwin or something similar)

for d in ./*/ ; do (cd "$d" && svn revert -R .); done

This little bash script will change (cd) into all sub folders using a loop and execute an svn revert within each ‘external’ folder recursively.

The solution was inspired by this thread on StackExchange.

Cloud, DevOps, General, Technology

How To Move your large VirtualBox VM disk created by Docker


So you’ve been using Docker Tool Box (DTB) on Windows and the ‘default’ docker host created by docker-machine is growing alarmingly large on your limited C: drive.

The super large disk.vmdk file for the “default” VM created by DTB is usually located at C:\Users\[username]\.docker\machine\machines\default

Now you want to move the existing disk.vmdk file to your much larger D: drive without having to recreate a docker machine/host from scratch and pulling all images on to it again.

The important thing to note here is that the vmdisk is an implementation detail of VirtualBox (VBox) not Docker. docker-machine just uses VBox as a provider to create a Docker host.

Therefore if you need to move the VM disk file to another location you should change VBox configuration for the VM instead of changing any Docker machine configurations (or using any docker commands)

So here  are the steps you need to follow.

1. Stop the running docker machine (i.e. VBox VM) like so:

                   docker-machine stop  

Note: This will effectively power off the VBox VM, named ‘default’. You can check this by opening the VBox GUI.

vbox_default_off

2. Copy the disk.vmdk file from C:\Users\[username]\.docker\machine\machines\default to a suitable folder in your bigger D: drive. I created D:\docker-machines\default for this.

Now the interesting part 🙂 We need to tell VBox about the new location of the disk.vmdk file.

3. The default.vbox file located at C:\Users\[username]\.docker\machine\machines\default\default  specifies the path to the vmdk file. This vbox file is an XML file, so just open it up in any editor and set the Machine/MediaRegistry/HardDisks/HardDisk/location attribute to the new location on your D: drive.

docker_vm_move

Note: Don’t worry about the “DO NOT EDIT THIS FILE..” statement on top since you have already stopped the VM, the file will not be overwritten. And I found this method easier than using the GUI 🙂

4. Now power up the docker machine using:

                docker-machine start

If the ‘default’ machine start without any problem then you are good to go!

Now check if all your images are still available using:

docker images

5.  You can verify that the vmdk file on D: is being used by firing up VBox and selecting the “default” VM and clicking on Settings/Storage/disk.vmdk as shown below.

docker_new_vmdk

6. Now you are done! Just go ahead and delete the huge disk.vmdk from your C: drive located at  C:\Users\[username]\.docker\machine\machines\default