Management, Strategy, Technology

What’s the Chorus of your Product?

After listening to a song you like what part of the song plays over and over in your head?

What part of the song do you keep on singing in the car to work or in the shower?

What part of the song do you hum to your friends when telling them how great it is?

It’s the Chorus!

The chorus of a song gives it a unique identity. It is the most important ‘feature’ that makes it different from other songs. It’s USP.

So what can the software industry learn from the music industry?

Let’s first have a look at this fascinating video (starts at 0:15) of how Sia comes up with a new song. (in fact it is the inspiration behind this blog post)

The cool thing to note here is how she mainly focuses on identifying the chorus and getting it to sound awesome, even without any lyrics.

So if you are building a consumer (or even enterprise) software product make sure you identify it’s Chorus, the feature that makes it unique. Then focus most of your effort and resources on it to make your users fall in love with it and talk about it with other potential users.

It’s amazing how we can stimulate product strategy in our own industry by looking at other almost unrelated industries. The key is not to isolate your knowledge to within your industry alone but widen it to other industries and try to draw parallels that will help with your own strategy.


Management, Strategy, Technology

The biggest challenge for “traditional” software vendors moving to a SaaS model is not technical

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Cloud Computing is probably the longest surviving buzzword in the IT industry for the past decade or more. From a software buyer’s point of view the important decision of going for a “Cloud Solution”  is based on economics, more specifically the CapEx vs. OpEx trade-off. The pay-as-you-go nature of cloud computing is perhaps the most important economic feature for customers.

Cloud computing has three well known service models  IaaS, Paas and SaaS. Out of these, Software as-a Service (SaaS) is perhaps the most convenient model of acquiring IT for operating a business.  The huge success of enterprise SaaS vendors such as Salesforce and more recently Workday is evidence that many enterprise customers are moving towards SaaS for software “procurement”.

These new kids on the block have prompted the “brick and mortar” software vendors that follow the old model of building software, burning it on a CD and shipping it to their customers for on-premise installation to follow suit. These vendors are now making their software more architecturally and technically cloud friendly. What this usually means is that the software is now runnable on cloud infrastructure (IaaS) like Amazon AWS or Microsoft Azure.

Now building software that is more cloud friendly is one thing, but actually moving towards a true pay-as-you-go SaaS delivery model is a whole new ballgame for the traditional vendors.

I think the biggest challenge for existing non-SaaS vendors is not technical but its rather about overhauling their business/financial model. When moving to SaaS, the customers who used to pay all the license fees upfront will now be using a subscription payment model. This means the financials (such as cash flow) of the company need to be looked at from a different angle. It may also affect how sales and marketing approach their roles since customer LTV (Life Time Value) is now a bigger concern.

Possible ways to overcome this challenge would be to partner with (or even merge/acquire) another cloud company and piggyback on their business model for SaaS delivery. But when choosing a cloud partner it would probably be a good thing to avoid another SaaS provider and instead select an IaaS or PaaS provider to avoid market share erosion due to conflicting products.

Another way to address this challenge would be to setup a separate business unit for the cloud SaaS business. This would enable all new customers to be directly part of the SaaS business unit while existing customers are gradually migrated.


Key Learning from the GitLab Incident

GitLab is an awesome product! Although I don’t use their hosted service at, I’ve been a very happy user of the product in an internally hosted setup.

They had a pretty bad (and well publicized) incident a couple of days back which started with spammers hammering their Postgres DBs and unfortunately ending up with a sysadmin accidentally removing almost 300GB of production data.

I can empathize (#HugOps) with the engineers who were working tirelessly to rectify the situation. Shit can hit the fan anytime you have a production system with so many users open to the wild internet. The transparency shown by the GitLab team to keep their users informed during the incident was awesome and required amazing guts!

Now most blogs/experts talk about the technical aspects of the unfortunate incident. These mainly focus on DB backup, replication and restoration processes, which are no doubt, highly valid points.

I’d like to suggest another key aspect that came to my mind when going through the incident report, the human aspect!

This aspect seems to be ignored by many. From all accounts it looks like the team member working on the database issue was alone, tired and frustrated. The data removal disaster may have been averted if, not one but two engineers were working on the problem together. Think pair-programming. Obviously, screen sharing can be used if the engineers are not co-located.

I know this still does not guarantee a serious f*ck up, but as a company/startup you would probably have better odds on your side.

An engineer should never work alone when fixing a highly critical production issue.

Image Courtesy: Flickr (licensed under Creative Commons)

When trying to fix critical production issues in software systems its super important to have a aircraft style co-pilot working with you on the look out for potential howlers that can occur, e.g. rm -rfing the wrong folder.

There is always something to learn from adversity, Rock-on GitLab! Still a big fan.

General, Management

Product Passion

The most amazing thing to me about this video is not the awesome rocket technology or the brilliance of Elon Musk but the crazy passion shown by the SpaceX employees (including Musk) towards the success of the PRODUCT!

Product passion is a result of product focus. You don’t have to be Musk or SpaceX to have crazy passion for your product, you just need the culture and mindset from top to bottom.
Finally product passion fuels employee engagement and then everything else becomes secondary!

Tip from Basketball for Software Firms

Many times a software developer’s performance is judged purely on the number of “tasks” that he or she has completed. This can be the number of bug fixes or user stories completed during a given period of time. This would typically co-relate to the amount of code contributed to the product by an engineer during this period. Now this can be an important performance metric no doubt.

But in my mind software firms need to pay more attention to another important  non-tangible metric when evaluating a developer’s performance…ASSISTSI got this idea when watching some highlights of this year’s NBA finals. In basketball, an assist is when a player makes a pass to a teammate that directly results in a goal and points for the team. The number of assists a player makes in basketball is considered an important stat in terms of his performance.

Similarly in software teams, some developers may contribute in many “non-tangible” ways to assist other developers in the team. These can be in the form of architecture/design tips, suggestions for new product features, code improvements or even pointing developers to look at similar implementations in other areas of the same product.

Contributing to the team in such ways is a key trait of a good software engineer and software firms should have mechanisms in place to “quantify” (at least to some degree) such “assists” made by team members. Project/Product managers and even architects can play a key role in helping software firms identify the amount of assists that a developer has contributed during a given period when evaluating her performance. This is by no means an exact science but a “ball park” rating can be very useful.

Software engineers should also realize that their value proposition is not just about writing code but also contributing to the team goal in other non-tangible ways as well.

Look at Steph Curry for example he is not only a huge points scorer but also brilliant in assists, that’s why he is MVP!

Management, Mobile, Uncategorized

Mobile is to Desktops what Startups is to Enterprise

Something that caught my attention when trying to understand good Mobile UX was that many of it’s patterns can be applied to larger devices i.e. Desktops as well.

In other words if you start with a Mobile first UX approach you tend to remove the clutter and come up with a more “lean” UX that can be used on desktops as well.

But interestingly (or strangely) I see a similar relationship between how Startups are managed compared to larger enterprises.

Startups are managed in a very lean, less bureaucratic manner with a bias toward action. I think smaller organizational units (e.g. software project teams) within a large enterprise can also take a leaf out of the startup playbook.  This is similar to how Mobile forces a leaner UX design by removing “unnecessary” clutter.

Folks in the enterprise environment may call this Agile but I think having a “Startup mentality” at a large organization is going even more further by shedding as much clutter as possible and getting stuff done.

I guess SAP has already recognized this with it’s AppHaus concept.